Go towards the light Natural sunlight is ideal, but it’s not always doable. You almost can’t go wrong during the magic hour (the hour just after sunrise or just before sunset), which is when the sunlight is perfect for pictures, says Stricke. But if you can’t shoot outdoors then, aim for what’s called open shade. “You want even lighting, but you don’t want bright sunlight because it creates harsh shadows,” says Stricke. To find this sweet spot, try standing in the shade of a tree or building.
If you’re inside, try to find any light source you can to avoid the dreaded flash, which is never flattering, says Stricke. Look for light coming through a window, soft light bulbs—even neon bar signs. “You can create an interesting, cool picture in very low light,” says Stricke.
